Internet marekting is boring

Internet marketing is so boring? I must say that internet marketing and seo is by far one the most boring things in the world. It is a uncreative and shallow job. I guess thinking of original ideas to promote your brand is the only positive...... I think that brand creating and creating something unique on the other hand isnt boring! And that is the path marketers should take rather than the shallow approach of trying to be a pushy salesperson!