Do follow and no follow links

What are do follow and no follow links.. Well put simply do follow links are the standard kind of link that have no no follow tag added to them. These kinds of links mean search engines bots will see them as editorially valued by the website owner as a kind of vote towards the website that is being linked to.. this in effect passes link juice to the linked website helping boost its page rank and authority. The no follow links however are links that hold no editorial merit. No follow links aren't bad but aren't quite as good as do follow links. With no follow links you do not give link juive and help boost page rank or authority of the linked site. Notes about do and no follow You need a variety of do and no follow links in your link profile to ensure your link profile is natural No follow links do not pass link juice to the linked site. No follow links are needed in cases such as advertorials or in blog comments and or forum posts as user submitted links aren't considered of editorial value. No follow links are still good to tell you search engines what the website being linked to is about.. ie through anchor text and context of article.